A growing number of Americans now have legal access to cannabis. In addition to all the medical, political, and social changes this legal scenario brings, we are currently witnessing a wide variety of cannabis brands entering the market.
Some are rising to the top and earning devoted and loyal fans and followers, while others are struggling to gain their market share.

Given that all these brands essentially sell the same thing, understanding the potential methods and ways to increase your brand’s presence can be quite puzzling and frustrating.
However, becoming the best cannabis brand is not very difficult. It simply requires similar qualities and attributes that are the source of success for any other market, such as up-to-date branding and design, quality maintenance, a diverse product line, and a relatable mission.

Let’s take a look at what a brand should offer its consumers in terms of services and products.

Products

Cannabis can be consumed in a multitude of ways, such as edibles, topicals, sublinguals, and vape products. We know that cannabis acts differently for different people; therefore, it would be best to offer a range of cannabis-infused products to attract the masses.
For example, suppose a person is suffering from localized pain and inflammation and does not want to consume cannabis orally.
In that case, your product line must have a topical pain relief option for such a consumer.

Nevertheless, even if you sell only a select few categories, such as topical or sublingual products, your main aim should never be to compromise quality for quantity.
With a small product range, it would be best to sell those few products and strive to make them the best products on the market.

Services

Customer care is one of the most important services offered by any brand. Customer service includes everything from educating your customers to selling your products to them.

The most important thing is to find and keep loyal customers. You can do this by offering various products and maintaining a robust social media presence.
Maintain a cannabis blog that is up-to-date and answers every question related to cannabis products. It would be wise to share the latest research on the therapeutic benefits of cannabis and cannabinoids, citing reputable literary sources.
As cannabis products come with various labels—such as full-spectrum, broad-spectrum, and isolate—it would be good to let customers know the differences and pros and cons associated with each one.

Good marketing and a strong advertisement strategy will also go a long way to boost your sales.
[1]

Refund and return policies also help you connect with clients and let them know that you care for them and their satisfaction.
Maintain a good customer service portal operated by educated and well-informed employees. They must be present 24/7 to answer any queries.

Citations

SFGate Marketing –
Cannabis Marketing Trends to Know in 2024

 New York State Cannabis Connect Read More

Dasheeda Dawson’s recent resignation as the founding executive director of Cannabis NYC has sent ripples through New York City’s
burgeoning cannabis industry, leaving a leadership void and raising questions about the program’s future.
Dawson, who spearheaded the city’s efforts to support cannabis entrepreneurs, announced her departure amid controversy,
contrasting sharply with her initial vision of fostering an equitable and thriving market.

During her tenure, Dawson was committed to empowering social equity applicants, navigating the complex licensing landscape,
and providing resources to help businesses succeed.
Under her leadership, Cannabis NYC aimed to be a crucial support system for those entering the legal market,
particularly individuals from communities disproportionately impacted by past cannabis prohibition.
However, the program’s progress has been overshadowed by the circumstances surrounding her exit.

Dawson’s resignation was first reported by
Politico
on March 27, 2025.
Subsequently, the
New York Times
reported on March 31, 2025, that her departure occurred amid a city investigation into a sexual harassment complaint filed in July 2024.
The complaint alleges that Dawson pressured a woman cannabis executive into a polyamorous relationship in exchange for a city contract
and then blacklisted the person’s company after the advances were rebuffed.
Dawson has denied the allegations, asserting that her decision to resign was unrelated to the investigation.

In her resignation statement, posted on LinkedIn,
Dawson emphasized her desire to “transition to the next phase in my career” and expand her impact on the cannabis industry at the state and federal levels.
She maintained that her departure was unrelated to the ongoing investigation, framing it as a natural progression in her professional journey.
However, the timing of her resignation, coupled with the gravity of the allegations, has fueled speculation and scrutiny.

The impact of Dawson’s departure on Cannabis NYC remains to be seen.
The program now faces the challenge of maintaining momentum during a critical phase of market development.
Her absence leaves a leadership vacuum, requiring the city to quickly find a capable successor to guide the program forward.

The situation also raises broader questions about accountability and oversight within the city’s cannabis initiatives.
As New York’s legal market continues to evolve, ensuring transparency and addressing allegations of misconduct
are paramount for building public trust and fostering a sustainable industry.

Ultimately, Dawson’s resignation serves as a reminder of the complexities and challenges inherent in building a new industry—
particularly one with a history of social and political controversy.
The future of Cannabis NYC will depend on the city’s ability to navigate these challenges, uphold ethical standards,
and remain committed to its mission of creating an equitable and inclusive cannabis market.

Citations

Politico.
“Build, Baby, Build” – New York Playbook, March 27, 2025

The New York Times.
“N.Y.C. Cannabis Boss Resigns Amid Sexual Harassment Investigation” March 31, 2025

Ganjapreneur.
“Top New York City Cannabis Official Resigns,” March 31, 2025

 New York State Cannabis Connect Read More

In New York’s growing cannabis market, flavor and aroma are powerful markers of quality and authenticity. But a controversial trend — sprayed terpenes — is raising red flags for cultivators, consumers, and advocates alike. Before we dive into the risks and realities of sprayed terps, let’s take a step back and understand what terpenes actually are.

What Are Terpenes?

Terpenes are aromatic compounds found naturally in a wide range of plants, from lavender and pine trees to basil and citrus fruits. They are responsible for the distinct smells, tastes, and even some of the therapeutic effects associated with each plant. Think about the soothing scent of a forest or the refreshing zest of a lemon — that’s terpenes at work.

In addition to their sensory role, terpenes can also contribute to plants’ survival, attracting pollinators or deterring predators. Beyond their impact in nature, terpenes are widely used in essential oils, perfumes, and alternative medicine.

Cannabis and Terpenes: A Special Relationship

In cannabis, terpenes are more than just flavoring agents — they are integral to the “entourage effect,” the theory that cannabinoids like THC and CBD work best when combined with a full spectrum of natural plant compounds. Terpenes like limonene (citrusy), myrcene (earthy and musky), and pinene (fresh and piney) not only create signature smells and flavors but can also influence the type of high or therapeutic effect a user experiences.

In New York, iconic strains like Sour Diesel (famous for its pungent, fuel-like aroma) and NYC Piff have historically been prized for their natural terpene profiles. True cannabis connoisseurs know — a real Sour Diesel bud carries a nose-wrinkling, unmistakable scent that can’t be faked.

But now, as the regulated market expands, a troubling shortcut is becoming more common: spraying terpenes onto cannabis to artificially boost or alter its aroma and flavor.

What Are Sprayed Terpenes?

Sprayed terpenes are exactly what they sound like — cannabis that has been treated with externally sourced, often synthetic or plant-derived terpenes to make it smell or taste like a different strain. Instead of cultivating distinct strains with rich, natural profiles through careful breeding and growing practices, some producers are taking a “one-size-fits-all” approach: growing bland, fast, bulk cannabis and then spraying it with terpenes to simulate a desired profile.

As LMC pointed out in his YouTube breakdowns, sprayed terps are becoming increasingly common, particularly among large corporations trying to scale quickly. “It’s like putting cheap cologne on bad weed,” he says. “You might fool someone at first, but anyone who knows real cannabis will recognize it’s fake.”

This practice threatens the very heart of New York’s emerging cannabis culture — and it’s something local consumers should be deeply wary of.

Why Sprayed Terps Are a Problem in New York

1. Loss of Natural Selection and Authenticity

New York has a deep history with cannabis strains that developed their character through natural selection, community breeding, and careful cultivation. Sprayed terps undermine this entire ecosystem. If large-scale growers stop valuing real genetics and natural terpene development, we risk losing legendary strains like Sour Diesel to a sea of bland, mass-produced flower with “fake” flavor.

Natural cannabis is about evolution, terroir, and the individual touch of growers who understand the plant. Sprayed cannabis strips away all that history and hard work.

2. Misleading Consumers

Sprayed terps can make low-quality or flavorless weed smell incredible. But the experience often falls apart once you smoke it — the smell and taste dissipate quickly, and the effects don’t match the aromatic promise. New York consumers deserve better than to be duped into paying top-shelf prices for bottom-shelf flower dressed up in artificial terpenes.

3. Risk of Attracting Minors

Perhaps most concerning: sprayed terps can make cannabis smell and taste like candy, bubblegum, or fruity desserts. This could dangerously appeal to minors and young people, much like flavored e-cigarettes did during the vaping epidemic.

New York regulators have already shown concern for products that could entice underage consumers — and sprayed terps pose a similar threat. Instead of cannabis smelling like, well, cannabis (earthy, skunky, herbal), some sprayed products now smell like a bag of Skittles, blurring important lines between adult-use products and child-friendly flavors. [1]

Protecting New York’s Cannabis Culture

As New York’s market grows, we must prioritize authenticity, education, and integrity. Consumers should look for:

Lab tests showing terpene profiles (naturally occurring, not added post-harvest). If a product’s terpene content is marketed, then the principal packaging display panel must be labeled with a terpene profile. [2]
Transparent sourcing and cultivation methods.
Brands that champion real genetics and New York’s cannabis legacy.

And above all, trust your nose. As LMC says, “The plant don’t lie. Good cannabis has a soul, and you can smell it.”

Sprayed terps might offer short-term profits for big corporations, but for real cannabis lovers — and for New York’s budding industry — protecting natural, authentic cannabis is the only way forward.

Citations

Packaging and Labeling & Marketing and Advertising Guidance for Adult-Use Licensees

Packaging and Labeling & Marketing and Advertising Guidance for Adult-Use Licensees

 New York State Cannabis Connect Read More

While adult-use cannabis consumption has been legal since March 2021 in New York State, home cultivation has been pending. Effective October 5, 2022, New York State law permitted patients with a qualifying medical condition and a corresponding certification from their healthcare provider to cultivate cannabis at home. [Source]

As of June 26, 2024, adults over the age of 21 are authorized to cultivate cannabis for personal adult-use consumption within their residences. [Source] This guide aims to provide aspiring home growers with the essential information and resources to cultivate cannabis successfully.

Understanding the Law

Before you start your cultivation journey, it’s important to familiarize yourself with New York State’s regulations regarding home cannabis cultivation. As of now, adults aged 21 and over are allowed to grow up to six cannabis plants at home, with a maximum of three mature plants. Here are some key points to consider:

Location: Cannabis plants must be grown in a secure location, inaccessible to minors. Outdoor growing is permitted but should ensure privacy and security.
Consumption: Cannabis grown at home can be used for personal consumption only; selling homegrown cannabis is illegal.
Storage: Keep your cannabis plants and any harvested products in a secure area to prevent access by minors.

For the most current regulations and updates, consult the New York State Office of Cannabis Management (OCM) website.

Selecting Seeds and Strains

Choosing the right seeds or clones is crucial for a successful grow. Various seed banks offer a range of strains suited to different growing conditions and personal preferences. Here are some popular strains you might consider:

Indica: Typically relaxing, good for stress relief and sleep.
Sativa: Often uplifting, ideal for social situations and creativity.
Hybrid: A mix of both, offering balanced effects.

Resources for purchasing seeds include local dispensaries or reputable online seed banks. Always ensure that your sources comply with New York regulations.

Preparing for Cultivation

1. Grow Space

Whether you choose an indoor or outdoor grow, proper preparation is essential:

Indoor Growing: If you opt for indoor cultivation, select a space that can accommodate your plants. Consider using grow tents, which provide controlled environments. Ensure adequate lighting (LED or HID lights), ventilation, and temperature control.
Outdoor Growing: For outdoor plants, choose a location that receives plenty of sunlight and has good drainage. Be mindful of local wildlife and weather conditions.

Make sure that whichever location you choose, you’re keeping it safe and it’s not accessible to pets or children.

2. Soil and Nutrients

Quality soil is fundamental for healthy cannabis growth. Consider using organic potting soil or a soil mix specifically designed for cannabis. Incorporating organic nutrients can help support plant health throughout their life cycle.

3. Watering and pH Levels

Cannabis plants require consistent watering, but be careful not to overwater. The pH level of your water should ideally be between 6.0 and 7.0. [Source] Regularly test your soil and water to ensure optimal growing conditions.

Plant Care and Maintenance

1. Light Cycle

For indoor plants, understanding the light cycle is crucial. Cannabis typically requires:

Vegetative Stage: 18 hours of light and 6 hours of darkness.
Flowering Stage: 12 hours of light and 12 hours of darkness.

Outdoor growers will rely on natural sunlight but should keep an eye on seasonal changes.

2. Pruning and Training

Regular pruning helps improve airflow and encourages bushier plants. Techniques such as Low Stress Training (LST) can help manage plant height and maximize yield.

3. Pest and Disease Management

Stay vigilant for pests and diseases. Common pests include spider mites and aphids. Natural pest management strategies include introducing beneficial insects and using organic insecticidal soap. Ensure you monitor your plants regularly for any signs of trouble.

Harvesting and Curing

When your plants are ready for harvest (typically when the trichomes turn cloudy), carefully cut the branches and hang them upside down in a cool, dark place. After a week or so, when the branches snap instead of bend, it’s time to cure.

Place the dried buds in glass jars, opening them daily to allow moisture to escape. This process enhances flavor and potency, providing a better end product.

Resources for New York State Growers

New York State Office of Cannabis Management: The OCM offers comprehensive information about the legal framework, growing guidelines, and consumer resources. Visit their official website for updates.
Local Cooperative Extensions: Many counties have extension services that provide agricultural education, including pest management and plant health resources.
Cannabis Growers’ Forums: Online communities, such as those on Reddit or specialized forums, can provide advice and support from experienced growers.

Conclusion

Growing cannabis at home in New York State can be a rewarding endeavor, both personally and financially. By understanding the legal framework, preparing adequately, and utilizing available resources, you can cultivate healthy plants and enjoy the fruits of your labor. Always remember to stay informed and adhere to state regulations to ensure a smooth and compliant growing experience. Happy growing!

 New York State Cannabis Connect Read More

When it comes to premium bottled water, few names carry the same legacy—and flavor—as Saratoga Water. Known for its crisp, clean taste and signature cobalt blue glass bottles, Saratoga Water has been a staple of fine dining tables, luxury hotels, and discerning homes for over a century. But what makes it so special? Why does Saratoga Water taste better than the rest?

The answer lies in the natural springs of Saratoga Springs, New York—and in a tradition of purity and excellence that dates back to the 19th century.

A Rich History

Saratoga’s relationship with water is legendary. Native Americans originally revered the springs for their healing properties, long before European settlers arrived. By the 1800s, Saratoga Springs had become a booming destination, attracting visitors from across the country who came to “take the waters” for health, relaxation, and indulgence. [1]

While today’s bottled Saratoga Water is carbonated for consistency, it still honors that legacy with a smooth, gentle fizz that dances on the tongue without the harsh bite found in many artificially carbonated waters. [2]

Naturally Filtered, Perfectly Balanced

The distinctive taste of Saratoga Water comes from its natural filtration process. The spring water slowly travels through layers of mineral-rich rock beneath Saratoga Springs. This natural filtration imparts trace minerals like calcium, magnesium, and potassium, which lend Saratoga its signature clean, slightly sweet taste and balanced mouthfeel.

Unlike heavily processed waters, Saratoga Water isn’t stripped and rebuilt in a lab. Its mineral content is preserved, creating a natural electrolyte balance that makes the water not only taste good but also feel hydrating and refreshing.

According to Saratoga Water, the company sources and bottles with minimal intervention, ensuring that the water you drink is as close as possible to the spring’s natural state—pure, crisp, and vibrant.

The Power of Presentation

It’s impossible to talk about Saratoga Water without mentioning its iconic cobalt blue glass bottle. Originally introduced in the 1800s, the bottle immediately set Saratoga apart from other waters. [3]

But the design isn’t just about looks—although it certainly stands out. Glass bottles help maintain the purity and flavor of the water by preventing chemical leaching, a risk with many plastic containers. The thick, opaque glass also protects the water from sunlight exposure, which can alter taste over time.

When you open a bottle of Saratoga Water, you’re not just quenching your thirst—you’re participating in a centuries-old tradition of elegance, health, and refinement.

Saratoga Water in Everyday Life

The refreshing and restorative qualities of Saratoga Water have inspired people far beyond the dinner table. In a recent TikTok video, Ashton Hall showcased using ice-cold Saratoga Water to hydrate his face, praising its pure, cooling effect. Moments like these capture the essence of Saratoga—a water that’s not just for drinking, but for refreshing your entire being. [4]

A True New York Icon

Today, Saratoga Water remains proudly bottled in Saratoga Springs, New York, continuing its local legacy while becoming a global symbol of sophistication. Whether you’re pairing it with a fine meal, sipping it at a spa, or simply enjoying a moment of refreshment at home, Saratoga Water delivers a sensory experience that’s as pure as its origins.

The next time you enjoy a glass, remember: you’re not just drinking water—you’re tasting history.

 New York State Cannabis Connect Read More

Jason Terrance Phillips, known professionally as Jadakiss, has long been revered as one of hip-hop’s most respected lyricists. Born on May 27, 1975, in Yonkers, New York, he rose to prominence in the 1990s as a member of The Lox, alongside Styles P and Sheek Louch. The trio debuted with Money, Power & Respect in 1998 under Bad Boy Records, later transitioning to Ruff Ryders Entertainment for their sophomore album, We Are the Streets (2000).[1]

Jadakiss’s solo career further cemented his status in the rap industry. His debut album, Kiss Tha Game Goodbye (2001), showcased his gritty lyricism, while Kiss of Death (2004) featured the hit single “Why?” featuring Anthony Hamilton, which became his highest-charting solo track.[2] Subsequent albums like The Last Kiss (2009) and Top 5 Dead or Alive (2015) continued to receive critical acclaim.[3] In 2020, The Lox released Living Off Xperience, reaffirming their relevance in the evolving hip-hop landscape.[4]

Beyond music, Jadakiss has ventured into entrepreneurship, notably in the cannabis and wellness industries. On April 18, 2025, he participated in the grand opening of Dynasty Commodities, a new dispensary located at 2119 Frederick Douglass Boulevard in Harlem. The event, which featured a 420 block party, included appearances by fellow hip-hop artists Remy Ma, Jim Jones, Dave East, and others. Co-founded by former NFL linebacker Jon Beason and entrepreneur Rich Jospitre, Dynasty Commodities aims to be more than just a retail space—it represents a cultural statement and a commitment to community empowerment.[5]

Jadakiss’s involvement in the cannabis sector aligns with his broader entrepreneurial pursuits. In 2022, he launched Kiss Café, a coffee brand co-founded with his father and son, emphasizing family legacy and quality products.[6] His participation in events like the Dynasty Commodities opening underscores his dedication to supporting minority-owned businesses and advocating for equitable opportunities in emerging industries.

Additionally, Jadakiss co-founded Farmacy For Life, a health and wellness brand, with his wife. The company offers a range of natural supplements and health products, focusing on holistic remedies and promoting healthier lifestyles. Farmacy For Life has a physical location at 832 Scarsdale Ave, Scarsdale, NY 10583, providing the community with access to natural health solutions.[7]

Looking ahead, Jadakiss continues to balance his music career with his business endeavors. His active presence on social media platforms, including Instagram, keeps fans engaged with updates on his latest projects and appearances. As New York’s legal cannabis market expands, figures like Jadakiss play a pivotal role in shaping its cultural and economic landscape, ensuring that communities historically impacted by prohibition have a stake in its future.

For more insights into Jadakiss’s recent activities and perspectives, you can visit his Instagram.

Citations

Money, Power & Respect – Wikipedia

Why (Jadakiss song) – Wikipedia

Top 5 Dead or Alive – Wikipedia

Living Off Xperience – Wikipedia

Dynasty Commodities Dispensary Launches in Harlem – The Source

Our Story – Kiss Café

Farmacy For Life

 New York State Cannabis Connect Read More

In New York’s growing cannabis market, flavor and aroma are powerful markers of quality and authenticity. But a controversial trend — sprayed terpenes — is raising red flags for cultivators, consumers, and advocates alike. Before we dive into the risks and realities of sprayed terps, let’s take a step back and understand what terpenes actually are.

What Are Terpenes?

Terpenes are aromatic compounds found naturally in a wide range of plants, from lavender and pine trees to basil and citrus fruits. They are responsible for the distinct smells, tastes, and even some of the therapeutic effects associated with each plant. Think about the soothing scent of a forest or the refreshing zest of a lemon — that’s terpenes at work.

In addition to their sensory role, terpenes can also contribute to plants’ survival, attracting pollinators or deterring predators. Beyond their impact in nature, terpenes are widely used in essential oils, perfumes, and alternative medicine.

Cannabis and Terpenes: A Special Relationship

In cannabis, terpenes are more than just flavoring agents — they are integral to the “entourage effect,” the theory that cannabinoids like THC and CBD work best when combined with a full spectrum of natural plant compounds. Terpenes like limonene (citrusy), myrcene (earthy and musky), and pinene (fresh and piney) not only create signature smells and flavors but can also influence the type of high or therapeutic effect a user experiences.

In New York, iconic strains like Sour Diesel (famous for its pungent, fuel-like aroma) and NYC Piff have historically been prized for their natural terpene profiles. True cannabis connoisseurs know — a real Sour Diesel bud carries a nose-wrinkling, unmistakable scent that can’t be faked.

But now, as the regulated market expands, a troubling shortcut is becoming more common: spraying terpenes onto cannabis to artificially boost or alter its aroma and flavor.

What Are Sprayed Terpenes?

Sprayed terpenes are exactly what they sound like — cannabis that has been treated with externally sourced, often synthetic or plant-derived terpenes to make it smell or taste like a different strain. Instead of cultivating distinct strains with rich, natural profiles through careful breeding and growing practices, some producers are taking a “one-size-fits-all” approach: growing bland, fast, bulk cannabis and then spraying it with terpenes to simulate a desired profile.

As LMC pointed out in his YouTube breakdowns, sprayed terps are becoming increasingly common, particularly among large corporations trying to scale quickly. “It’s like putting cheap cologne on bad weed,” he says. “You might fool someone at first, but anyone who knows real cannabis will recognize it’s fake.”

This practice threatens the very heart of New York’s emerging cannabis culture — and it’s something local consumers should be deeply wary of.

Why Sprayed Terps Are a Problem in New York

1. Loss of Natural Selection and Authenticity

New York has a deep history with cannabis strains that developed their character through natural selection, community breeding, and careful cultivation. Sprayed terps undermine this entire ecosystem. If large-scale growers stop valuing real genetics and natural terpene development, we risk losing legendary strains like Sour Diesel to a sea of bland, mass-produced flower with “fake” flavor.

Natural cannabis is about evolution, terroir, and the individual touch of growers who understand the plant. Sprayed cannabis strips away all that history and hard work.

2. Misleading Consumers

Sprayed terps can make low-quality or flavorless weed smell incredible. But the experience often falls apart once you smoke it — the smell and taste dissipate quickly, and the effects don’t match the aromatic promise. New York consumers deserve better than to be duped into paying top-shelf prices for bottom-shelf flower dressed up in artificial terpenes.

3. Risk of Attracting Minors

Perhaps most concerning: sprayed terps can make cannabis smell and taste like candy, bubblegum, or fruity desserts. This could dangerously appeal to minors and young people, much like flavored e-cigarettes did during the vaping epidemic.

New York regulators have already shown concern for products that could entice underage consumers — and sprayed terps pose a similar threat. Instead of cannabis smelling like, well, cannabis (earthy, skunky, herbal), some sprayed products now smell like a bag of Skittles, blurring important lines between adult-use products and child-friendly flavors. [1]

Protecting New York’s Cannabis Culture

As New York’s market grows, we must prioritize authenticity, education, and integrity. Consumers should look for:

Lab tests showing terpene profiles (naturally occurring, not added post-harvest). If a product’s terpene content is marketed, then the principal packaging display panel must be labeled with a terpene profile. [2]
Transparent sourcing and cultivation methods.
Brands that champion real genetics and New York’s cannabis legacy.

And above all, trust your nose. As LMC says, “The plant don’t lie. Good cannabis has a soul, and you can smell it.”

Sprayed terps might offer short-term profits for big corporations, but for real cannabis lovers — and for New York’s budding industry — protecting natural, authentic cannabis is the only way forward.

Citations

Packaging and Labeling & Marketing and Advertising Guidance for Adult-Use Licensees

Packaging and Labeling & Marketing and Advertising Guidance for Adult-Use Licensees

 New York State Cannabis Connect Read More

When it comes to premium bottled water, few names carry the same legacy—and flavor—as Saratoga Water. Known for its crisp, clean taste and signature cobalt blue glass bottles, Saratoga Water has been a staple of fine dining tables, luxury hotels, and discerning homes for over a century. But what makes it so special? Why does Saratoga Water taste better than the rest?

The answer lies in the natural springs of Saratoga Springs, New York—and in a tradition of purity and excellence that dates back to the 19th century.

A Rich History

Saratoga’s relationship with water is legendary. Native Americans originally revered the springs for their healing properties, long before European settlers arrived. By the 1800s, Saratoga Springs had become a booming destination, attracting visitors from across the country who came to “take the waters” for health, relaxation, and indulgence. [1]

While today’s bottled Saratoga Water is carbonated for consistency, it still honors that legacy with a smooth, gentle fizz that dances on the tongue without the harsh bite found in many artificially carbonated waters. [2]

Naturally Filtered, Perfectly Balanced

The distinctive taste of Saratoga Water comes from its natural filtration process. The spring water slowly travels through layers of mineral-rich rock beneath Saratoga Springs. This natural filtration imparts trace minerals like calcium, magnesium, and potassium, which lend Saratoga its signature clean, slightly sweet taste and balanced mouthfeel.

Unlike heavily processed waters, Saratoga Water isn’t stripped and rebuilt in a lab. Its mineral content is preserved, creating a natural electrolyte balance that makes the water not only taste good but also feel hydrating and refreshing.

According to Saratoga Water, the company sources and bottles with minimal intervention, ensuring that the water you drink is as close as possible to the spring’s natural state—pure, crisp, and vibrant.

The Power of Presentation

It’s impossible to talk about Saratoga Water without mentioning its iconic cobalt blue glass bottle. Originally introduced in the 1800s, the bottle immediately set Saratoga apart from other waters. [3]

But the design isn’t just about looks—although it certainly stands out. Glass bottles help maintain the purity and flavor of the water by preventing chemical leaching, a risk with many plastic containers. The thick, opaque glass also protects the water from sunlight exposure, which can alter taste over time.

When you open a bottle of Saratoga Water, you’re not just quenching your thirst—you’re participating in a centuries-old tradition of elegance, health, and refinement.

Saratoga Water in Everyday Life

The refreshing and restorative qualities of Saratoga Water have inspired people far beyond the dinner table. In a recent TikTok video, Ashton Hall showcased using ice-cold Saratoga Water to hydrate his face, praising its pure, cooling effect. Moments like these capture the essence of Saratoga—a water that’s not just for drinking, but for refreshing your entire being. [4]

A True New York Icon

Today, Saratoga Water remains proudly bottled in Saratoga Springs, New York, continuing its local legacy while becoming a global symbol of sophistication. Whether you’re pairing it with a fine meal, sipping it at a spa, or simply enjoying a moment of refreshment at home, Saratoga Water delivers a sensory experience that’s as pure as its origins.

The next time you enjoy a glass, remember: you’re not just drinking water—you’re tasting history.

 New York State Cannabis Connect Read More

NYSCC: Building the Infrastructure for a Smarter, Fairer Cannabis Industry in New York

New York’s cannabis industry is evolving—and with it comes the need for infrastructure that’s equitable, community-centered, and built to last. At the forefront of this transformation is New York State Cannabis Connect (NYSCC): the go-to ecosystem where cannabis businesses, consumers, educators, and communities connect, learn, and thrive.

Founded in 2021, NYSCC was created to fill the critical gaps in the cannabis rollout across New York State—especially for the individuals and communities most harmed by prohibition. In just a few short years, NYSCC has emerged as a leader in education, workforce development, data access, and equity across the state’s cannabis landscape.[1]

Workforce First

NYSCC proudly serves as New York’s cannabis workforce development team, helping individuals and communities prepare for and succeed in the legal market. Our mission is not just to place people in jobs—but to build long-term, sustainable career pathways.

In 2022, NYSCC became the first organization to partner with the NYS Department of Labor’s CEED program to launch the Catch a Cont@ct Career Summits—a first-of-its-kind event series connecting cannabis employers, educators, and jobseekers in underserved areas.[2] These summits have become a model for workforce engagement across the state and have helped hundreds of participants take their first step into the cannabis industry.

In addition to hosting events, NYSCC plays a key role in curriculum development—partnering with institutions like the Borough of Manhattan Community College (CUNY) and guiding colleges and training providers across New York.[3] From cultivation to compliance, our workforce initiatives prepare individuals with the skills, knowledge, and confidence to thrive.

“I do this for my community,” says Tiffany Walters, CEO and Co-Founder of NYSCC. “I grew up in Rochester, NY, on Columbia Avenue. I know what it feels like to live in a highly policed, impoverished area. I want to rebuild my communities, restore justice, and show clear pathways to success.”

Tools to Support an Evolving Industry

NYSCC is also building tools that make the industry more transparent, informed, and accessible. Two of our most innovative resources are reshaping how people engage with cannabis in New York:

The Cannadictionary, a New York-specific glossary, simplifies cannabis terminology for everyone—from curious consumers to seasoned professionals—making it easier to understand the language of the industry.

The General Resource Access Map (GRAM) is a real-time, interactive platform that connects cannabis licensees, ancillary businesses, and support services. GRAM visualizes the cannabis ecosystem across New York, helping stakeholders identify opportunity, track growth, and access services they need to succeed.[4]

These tools help reduce barriers, close knowledge gaps, and create real-time access to opportunity for people on all sides of the industry.

A Mission Rooted in Equity

Equity isn’t an afterthought at NYSCC—it’s our foundation. Every initiative we launch is built with the intention of restoring justice, creating access, and giving power back to communities historically excluded from the cannabis economy.

Whether we’re helping a licensee develop a business plan, connecting a community college to training resources, or working with policymakers to shape inclusive regulation, our work is always centered around community.

“It’s about building a fairer, smarter cannabis industry that serves everyone—especially those most impacted by criminalization,” says Jumaane Hughes, COO and Co-Founder of NYSCC.

Looking Ahead

As the cannabis industry matures, NYSCC remains committed to leading with purpose. From expanding workforce training and growing GRAM’s capabilities, to collaborating with public institutions and driving data-informed innovation—we are more than a resource.

We are the infrastructure behind a more equitable, connected, and sustainable cannabis economy in New York.

From community hubs to college campuses, and from new entrepreneurs to legacy operators, NYSCC is where cannabis meets community, innovation, and equity.

Citations

NYS Cannabis Connect – About Us

Catch a Cont@ct Career Summit – NYSCC Event Platform

BMCC Launches NYC’s First Cannabis Industry Certificate Program

NYSCC Introduces GRAM: General Resource Access Map

 New York State Cannabis Connect Read More

Jumaane Hughes is a key player driving workforce development in New York’s legal cannabis industry. As co-founder and Chief Operations Officer of NYS Cannabis Connect—the first organization to partner with the NYS DOL CEED in April 2023—he has spearheaded statewide initiatives like the Catch a Cont@ct Career Summits, inviting community-based organizations, licensees, and ancillary businesses to join in fostering industry growth. Alongside his partner Tiffany Walters, he is building a comprehensive resource that connects individuals with training, jobs, and the information needed to thrive in this rapidly evolving market.

Hughes’s expertise, combined with Walters’ diverse background spanning cannabis, communications, and childcare, has been instrumental in shaping NYS Cannabis Connect. Their collaborative vision has resulted in a platform that goes beyond simply listing job openings; it aims to cultivate a skilled and informed workforce, ensuring New York’s cannabis industry is built on a foundation of knowledge and opportunity.

NYS Cannabis Connect offers a range of resources, including training programs, a job board, and a comprehensive directory of ancillary businesses. This holistic approach recognizes that a successful cannabis industry relies not only on those directly involved in cultivation and retail, but also on a network of supporting services—from legal and financial experts to marketing and security professionals.

Hughes’s role as COO is critical in ensuring the smooth operation and continued growth of the platform. He is responsible for overseeing the day-to-day activities, managing the team, and implementing the strategic vision for NYS Cannabis Connect. His leadership is essential in navigating the complexities of the cannabis industry and ensuring the platform remains a valuable resource for its users.

“We had the foresight to address a market gap we identified in 2021 when the MRTA was still being discussed. We built out GRAM for the industry, transforming how business and community connect,” Hughes states, highlighting the platform’s proactive approach and its impact on the industry. This vision led to the creation of GRAM, a resource that is transforming the way business and community connect.

The impact of NYS Cannabis Connect extends beyond individual job seekers. By providing training and connecting businesses with qualified employees, the platform contributes to the overall professionalism and stability of New York’s cannabis market. This is particularly important as the industry continues to mature and faces increasing regulatory scrutiny.

Hughes and Walters’ commitment to equity and inclusion is evident in their efforts to reach out to communities disproportionately affected by past cannabis prohibition. They recognize the importance of creating opportunities for those who have been historically marginalized and are actively working to ensure that the benefits of the legal cannabis industry are shared broadly.

The success of NYS Cannabis Connect is a testament to Hughes’s dedication and vision. He is not only building a platform, but also fostering a community—connecting people with the resources they need to succeed in a dynamic and evolving industry. As New York’s cannabis market continues to grow, Hughes and NYS Cannabis Connect are well-positioned to play a pivotal role in shaping its future, driving workforce development, and ensuring a thriving and equitable industry for all.

Citations

NYS Cannabis Connect –
Official Website

Catch a Cont@ct Career Summit –
Event Platform

NYS Department of Labor CEED Program –
Cannabis Employment & Education Development

 New York State Cannabis Connect Read More